![]() ![]() At an early age Yoshino showed deep reverence for the technical innovation and mechanics of world-renowned cameras produced by the likes of Leica, Contax and Rollei. 23 November 1988), wherefrom the Latinized Zenza Bronica brand name is derived, was the third son born into a Japanese rice merchant family. The company's founder Zenzaburō Yoshino (in Japanese: 吉野善三郎, b. ![]() 1.2 Acquisition and product discontinuationīefore introduction of the first of what would become a dynasty of Zenza Bronica cameras in 1959, the Latinized Zenza Bronica name was already a popular Japanese luxury goods brand of the Shinkodo Works (in Japanese: 新光堂製作所) since 1947, specialized in the production of intricate crafted and decorated personal accessories, such as metal cigarette lighters and cases, cosmetic compacts, and watches, of diverse styles and designs. ![]()
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